Kevin James Woodworth
Woodworth Outdoors
Woodworth Outdoors is my family's lawn & landscape business. Founded more than 25 years ago by my father, Kevin D. Woodworth, Woodworth Outdoors has become a staple in my life and a defining influence on how I perceive business, communications, and client relations. Joining my family's team when I was just 15 years old, I quickly learned the value of hard work, integrity, and the benefit of maintaining strong client relationships.
As I evolved into the communications & business professional I am today, I began implementing my skills and experience in communications & media relations into my family's business — with the goal of taking its exposure to the next level.
What started as learning the trade in the field has grown into a full creative and communications role. I now manage Woodworth Outdoors' social media presence, develop marketing content, and built the business's website from the ground up — bringing the same strategic approach to my family's brand that I apply to my professional work in the industry.
Content Creation
Social Media
Instagram & Facebook · Woodworth Outdoor Services
Managing Woodworth Outdoor Services' Instagram and Facebook presence, I've focused on building consistent content that reaches both existing clients and new audiences in the Central New Jersey area. The analytics below reflect the real-world impact of that strategy — growing engagement, increasing profile visits, and expanding reach through reels and organic content.
2,407
Reel Views
1,718
Accounts Reached
+222%
Profile Activity Growth
Instagram Reel
Lawn Care Advertisement Reel · 2,407 views (2,117 Instagram · 290 Facebook) · 68 likes · 75 interactions · 11h 3m watch time
Watch Reel ↗
Reach Breakdown
97.1% of views from non-followers · 83.2% via Reels tab · 8% via Explore · Organic reach only
Watch Reel ↗
Views · Last 90 Days
1,013 total views · 16.2% from non-followers · 85 accounts reached
Views · Last 30 Days
761 views · 13.1% from non-followers · 62 accounts reached · +31.9%
Profile Activity · Last 90 Days
47 profile visits · Jan 24 – Apr 23
Profile Activity · Last 30 Days
29 profile visits · +222.2% growth vs previous period
Professional Dashboard · Mar 25 – Apr 23
761 views · 20 interactions · 14 pieces of content shared · Woodworth Outdoor Services
Platform Analytics
Facebook Performance
Woodworth Outdoor Services · Facebook Page
A single well-timed post reached nearly 2,800 people. Beyond Instagram, Woodworth Outdoor Services maintains an active Facebook presence reaching local homeowners and businesses across Central New Jersey. A timely snow removal post published ahead of a forecasted winter storm became the page's top-performing piece of content — demonstrating how strategic, well-timed messaging can drive significant organic reach even on a local business page with a modest following.
2,778
Facebook Post Views
90%
Non-Follower Reach
+267%
Interaction Growth
Facebook Post · Jan 21, 2026
Snow Removal Service post · 2,778 views · 179 engagement · 16 shares · 18 reactions · 966 unique viewers
Reach Breakdown
90% of views from non-followers · Rapid growth Jan 22–25 · Sustained reach through Feb
Professional Dashboard · Last 28 Days
268 views · 15 engagement · +15% growth · 84 views on most recent post
Page Analytics · Mar 28 – Apr 24
268 views · 11 interactions · +267% interaction growth vs previous period
Content & Copywriting
Post Captions & Messaging
Instagram & Facebook · Woodworth Outdoor Services
Every post starts with a strategy. From seasonal service reminders to educational content and community-focused messaging, I write captions designed to inform, engage, and convert — combining brand voice with targeted hashtags to maximize organic reach across both platforms.
Snow Removal · Facebook & Instagram · January 21, 2026
❄️ Ahead of the expected snow in Central Jersey this weekend, contact Woodworth Outdoors for reliable, experienced, and high-quality snow removal services.
We're a trusted, experienced team ready for anything Mother Nature brings. Proudly owned and operated by Jackson residents, Woodworth Outdoors has been serving Jackson and surrounding communities for over 25 years.
Don't call just anyone for snow removal — call the team you can trust and depend on when the weather gets bad.
📩 DM us on Facebook or Instagram · 📞 848-245-9463 · @woodworthoutdoorservices
Result: 2,778 views · 90% non-follower reach · Top performing post
Fall Cleanup · Facebook & Instagram · November 25, 2025
🍂🧹 Fall cleanups are in full swing
A full backyard transformation — this property had thick layers of leaves built up across the entire yard. We cleared everything out and brought it to the curb for a fresh reset before winter.
Did you know? Leaf buildup left on your lawn under snow and moisture can cause permanent damage, including dead patches, mold, and disease in the spring. Keeping your lawn clear now protects it later.
#FallCleanup #LeafRemoval #BackyardTransformation #LawnCareNJ #NJLandscaping #BeforeAndAfter #propertymaintenance
Spring Landscaping · Facebook & Instagram · April 1, 2026
Just a few examples of how we can bring your landscape ideas to a new level this spring. Sometimes even the slightest touch can make your home stand out from the rest.
Swipe for examples of just that. From stone beds to paver readjustment, let's bring your outdoor vision to life today! Spring is here — DM us or call today to get on schedule and be ahead of the game!
#landscaping #landscape_lovers #landscapedesignbuild #redstone #arbor
Result: 84 views · 14 engagement · Most recent post